“The Auto Protectors brings an unrivaled passion to each and every vehicle they work on”.

Our Story

The Auto Protectors was founded in Calgary in 1983 by Emilio Elia. I, Darren Elia, the current owner and operator of the business and son of Emilio, was born that same year. You can say that auto protection is something that runs in my blood.

We are a family business, meaning that on top of me and my dad being here since the start, there were periods of time when my mother was answering the phones and my sister was running the front of the shop. 

The Auto Protectors means everything to us, and because of that, we pass our passion on to every customer who walks through our door. 

As the company began to expand rapidly, we have grown our team drastically too, only hiring the best auto protective and customer service specialists that Calgary has to offer. What was once a simple auto detailing shop, has now evolved into one that provides the industry’s most advanced solutions, such as paint protection films and ceramic coatings. 

We have won numerous Consumer Choice awards and continue to serve Calgarian vehicle owners to this day proudly.

  • Darren Elia, Owner      

The Details are in the Family Business 

Welcome to The Auto Protectors, a family business that has been protecting and enhancing vehicles since 1983. Founded by my father, The Auto Protectors started off by primarily offering dealership protection packages and detailing services. 

However, over the years, the business has evolved to cater more to retail customers, offering a wide range of services to meet their needs.

That is where I come in – nice to meet you. I am Darren Elia, and I have been a part of the business since I was a teenager. Having worked at The Auto Protectors every summer since I was 12 or 13 years old, it has been amazing to see the business grow and evolve over time. Now, we run the business full-time, ensuring that it continues to provide the highest level of service to our customers.

Proven Comprehensive Vehicle Protections Since 1988

At The Auto Protectors, we are committed to providing our customers with the latest and greatest in vehicle protection technologies. We were one of the first businesses to offer paint protection film in 2003, which has since become an industry standard. In 2015, we added ceramic coatings to our list of services, providing even more protection for our customers’ vehicles.

We take pride in the fact that we are a family business, and we believe that this sets us apart from our competitors. At one point, my whole family was involved in the business, with my mother answering phones and my sister working in the shop. This level of familial involvement and commitment to the business translates into the highest level of service for our customers.

From Dealership Protection Programs to Comprehensive Retail Services

Our commitment to customer satisfaction has been recognized by the Consumer Choice Award, which we have won numerous times. We believe that this award is a testament to our dedication to providing the best possible service to our customers.

At The Auto Protectors, we offer a range of services to protect and enhance your vehicle, including dealership protection packages, detailing, paint protection film, and ceramic coatings. 

Stay Above the Curve with the Latest Vehicle Protection Technologies

We are always striving to improve and evolve, and we are excited to continue growing and providing our customers with the best possible service.

Thank you for considering The Auto Protectors for your vehicle protection needs. We look forward to working with you!


What services does The Auto Protectors offer?

The Auto Protectors offers a range of vehicle protection services, including paint protection film, ceramic coatings, detailing, and dealership protection packages. Find more information about our services on The Auto Protectors.

What is paint protection film?

Paint protection film is a clear, durable film that is applied to your vehicle’s exterior to protect it from scratches, dings, and other forms of damage. You can learn more about PPF on our paint protection film service page.

What are ceramic coatings?

Ceramic coatings are a long-lasting, protective coating that is applied to your vehicle’s exterior to protect it from UV rays, dirt, and other contaminants. Visit Ceramic Coating Calgary to learn more. 

What is included in your detailing services?

Our detailing services include a range of options, from basic interior and exterior cleaning to more extensive services like engine cleaning and headlight restoration. Check out our Auto Detailing Service page for more details.

What are dealership protection packages?

Our dealership protection packages are designed to provide new car owners with peace of mind by protecting their vehicle’s interior and exterior from damage. Visit our dealership protection packages page to learn more.

What sets The Auto Protectors apart from other vehicle protection companies?

As a family-owned business, we are committed to providing the highest level of customer service and the latest in vehicle protection technologies. We have won the Consumer Choice Award numerous times and are dedicated to ensuring our customers are completely satisfied with our services.

How can I schedule an appointment with The Auto Protectors?

You can schedule an appointment with us by calling our office at (905) 669-5878 or by filling out our online contact form.

How long does it take to apply paint protection film or ceramic coatings?

The time it takes to apply paint protection film or ceramic coatings varies depending on the size of your vehicle and the specific services you require. We will provide you with an estimated timeframe during your consultation.

Can you remove paint protection film or ceramic coatings?

Yes, we offer removal services for both paint protection film and ceramic coatings. You can learn more about our auto paint removal services on our website.

How often should I have my vehicle detailed?

We recommend having your vehicle detailed at least twice a year to maintain its appearance and protect it from damage. However, the frequency of detailing depends on your individual needs and preferences.

Ceramic Coating 

Shield Your Car From the Elements with a Ceramic Coating 

Calgary is notorious for its harsh weather and road conditions. To keep your vehicle looking like new, it needs a professional-grade shield. 

Luckily, The Auto Protectors has the answer: Ceramic Coatings. This revolutionary material, from non-other than Gtechniq, is just what your car needs to keep looking good as new.

Here are some of the benefits of getting a ceramic coating:

Protection from UV rays and environmental contaminants: 

Ceramic coatings form a protective layer on the surface of your car that can protect it from damage caused by UV rays, bird droppings, acid rain, and other environmental contaminants.

Scratch resistance: 

Ceramic coatings can make your car more resistant to scratches, chips, and swirl marks, which are common problems that can occur during washing and detailing.

Easy maintenance:

Ceramic coatings make it easier to keep your car clean because they create a smooth surface that dirt and debris can’t easily adhere to. This means you can spend less time cleaning your car and more time enjoying it.

Long-lasting protection: 

A high-quality ceramic coating can provide long-lasting protection for your car, often lasting several years with proper maintenance.

Improved appearance: 

Ceramic coatings can enhance the gloss and shine of your car’s paint, making it look better than ever before.

Resale value: 

Ceramic coatings can help maintain the resale value of your car because they protect it from damage and keep it looking great.

Invest in Your Car with a Ceramic Coating

One of the best ways to maintain the value of your car is to keep its paint looking new. 

Are you interested in having a ceramic coating professionally applied to your vehicle? Reach out today to book an appointment with our auto protection experts.  


Financing to get Your Car the Professional Care it Deserves  

Don’t let your finances get in the way of treating your car right. Moreover, don’t let your finance make you choose a subpar auto protection service. 

Getting your car properly and professionally protected will save you money in the long run. Whether it’s maintaining its resell value or preventing costly damages, The Auto Protectors has your back in more than just providing Calgary’s most trusted auto protective services. 

We also maintain a customer-friendly financing program that will ensure that you do not have to cheap out on servicing your vehicle, regardless of your financial situation. 

Here are some of the benefits of financing with The Auto Protectors: 

Get approved in minutes. Complete our paperless, mobile-friendly application in 5 minutes or less.

Don’t wait any longer for your financing. We make it so that you can go about your day in both our speed of service and establishing a financing plan that works for you. 

Zero percent for 12 months (on approved credit). Set up pre-authorized payments online and start paying in low installments.

Don’t break the bank with our manageable interest rates and easy-to-use online payment system. 

Pay off your plan early (if that’s your thing). Unlike other payment plans, there’s no penalty for paying off your plan early.

Just came across a bit of a windfall of cash? Pay off your financing plan quickly, easily, and at no extra cost. 

About Us The Auto Protectors

To our Valued Customers:

We are taking every measure possible to ensure the safety and health of our clients and staff. We are actively monitoring and following the guidelines set forth by Alberta Health Services, and the Government of Canada to help prevent the spread of Covid-19. All shop and reception surfaces are routinely wiped and sanitized and we now offer the option for zero-contact drop off and pick up.

Please let us know if you have any questions or concerns about our new procedures, and please take care during this unprecedented time.

– Darren Elia


Monday to Friday 9:00 am – 5:00 pm





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